Red Bull approached Creation to deliver a new sporting concept called ‘Best Seat In The House’, aimed at amplifying broadcasted sporting events within key on-premise locations.

For the Rugby Six Nations, Creation transformed The Globe Pub on London’s Marylebone Road into a fan zone, complete with newly fabricated assets to recreate the feel of being pitch-side at Twickenham in your favourite pub. Performances from Famous First Words and the Podcast ‘The Good The Bad and The Rugby’ were held within the space during the event period.