Cinch set out on their first year as headline partner for four Live Nation shows to raise brand awareness to 18–30-year-olds. Creation developed a ‘Faff Free Deck’ with live music, phone charging tables, water stations and a lounge area.

Partnering with The Halo Group and Macro Art, Creation managed the full concept, design and build, from fulfilment, fabrication of brand assets, design, print and asset management to the recruitment and management of 75 brand ambassadors, entertainment and talent.