Working alongside the vodka brand, Sauvelle, we were tasked with curating a space at Houghton Festival, reflective of it’s premium nature, and in keeping with the festival.

Making use of three giant hat tipis, firepits, a custom build bar, bespoke lighting and furniture we created a contemporary hideaway for the brand.

Highly visible from the main festival walkway, the activation was understated enough to fit the festival aesthetic, but alluring enough to ensure the footfall remained high throughout.