White Claw set out to build their brand name and the overall hard seltzer category by partnering with 10 UK festivals in 2021. As their production agency, Creation worked with White Claw to build their festival strategy and event assets.

Highlights included an immersive wave made from 5000 recycled White Claw cans, a 1.5m diameter rotating White Claw logo and a 6m wide interchangeable artwork piece on the upper level.