Pole Position: Silverstone
Project brief
Red Bull Pole Position aimed to evolve the trackside experience at the British Grand Prix, moving beyond traditional hospitality to create a destination that reflected both the heritage of Silverstone and the wider world of Red Bull. The challenge was to bring together motorsport, entertainment and culture within one cohesive environment for guests throughout race weekend.
Technical layers
The strategy focused on creating a creative direction that brought together the two defining forces behind the experience: Silverstone’s rich motorsport heritage and Red Bull’s spirit of innovation.
Technical study
Drawing reference
Creation developed the experience from creative concept through production and live delivery, bringing together spatial design, guest journey, brand touchpoints and operational execution.
From signature entrance moments and immersive environments to bars, entertainment zones and social spaces, every element was designed to balance Silverstone’s racing heritage with Red Bull’s groundbreaking approach to motorsport culture, creating a trackside experience that brought guests closer to the evolving world of Formula One.
