‘National Ovie Day’ was created to celebrate one of the most successful Love Island contestants in the programmes history and his collaboration with ASOS for the launch of their new collaborative clothing collection.

Following various interviews, launches and press shoots, the day culminated in a party in Hackney which played host to various friends, fashion influencers and press.

The space was overhauled with a branded set, offering curated cocktails and sponsored drinks, Caribbean street food and an extensive musical lineup to kick off London Fashion Week.