Bridging the gap between a creative agency and a technical production supplier.

Strategy | Design | Fabrication | Production | Asset Management | Talent | Virtual | Events

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Festival Activation

JD Sports

Creation designed a new space for JD sports at the 2022 Parklife and Wireless festivals. Working alongside a gaming partner, there was a ‘Play To Win’ mechanic for access to the hidden VIP area. The hidden area had a lineup of festival DJs and additional gaming stations where consumers had the chance to play against some of their favourite festival acts.


  • Design
  • Production
  • Project Management
  • Asset Management


Various, UK

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