Festival Activation
JD Sports
Creation designed a new space for JD sports at the 2022 Parklife and Wireless festivals. Working alongside a gaming partner, there was a ‘Play To Win’ mechanic for access to the hidden VIP area. The hidden area had a lineup of festival DJs and additional gaming stations where consumers had the chance to play against some of their favourite festival acts.
Services
- Design
- Production
- Project Management
- Asset Management
Location
Various, UK