Having worked with Nothing to launch the black edition of their Ear (1) in 2021, the brand’s first foray into an experiential offline strategy, Creation was tasked with helping to launch the latest edition to the Nothing ecosystem, the Phone (1).

Utilising one of the iconic K67 Kiosks, designed and manufactured by the Yugoslavian architectural legend Sasha Matig in the 60s, Creation managed the pop-up retail activation. Loyal fans queued from 10pm the night before load-in and almost 150 had gathered before the kiosk opened.